Vivaldi Browser CEO wants to fix web advertising

Ads shouldn’t follow you around the web

Mar 18, 2023 - 16:56
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Vivaldi Browser CEO wants to fix web advertising

Vivaldi is one of our favorite browsers, and for good reason. It’s filled to the brim not just with customization options and features that help enhance your web browsing experience, but it also has a built-in tracking blocker that works to limit advertisers from following you around the web everywhere you go. While that sort of thing's a standard feature on many browsers today, in Vivaldi’s case, there's more to it. Vivaldi’s CEO Jon Stephenson von Tetzchner, whom we sat down with after MWC 2023, doesn’t believe in the attention- and tracking-based advertising world we live in today, and is advocating for a radical renaissance that shifts us to a broad and content-based approach, like we're familiar with from print and TV.

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